Perplexity · Intermediate
Research and Summarize a Competitor
Produce a structured, sourced summary of a competitor's positioning, pricing and recent news.
When to use this prompt
- Competitive research
- Market research
- Sales prospecting
Prompt
Research {{company}} and summarize:
1. What they sell and who their target customer is
2. Their current pricing model (cite the source)
3. Any notable news or product launches in the last 6 months (cite sources)
4. How they're positioned relative to their main competitors
Cite a source for every factual claim.Variables
- {{company}}
- The company/competitor to research.
How to customize it
Replace {{company}}. Works best in a tool with live web search (like Perplexity), since it needs current information.
Example input
company: [a hypothetical example — replace with a real competitor's name, e.g. "Acme Analytics"]
Example output
This prompt's output is only as good as the live sources it finds, so no fixed example output is shown here — unlike a writing prompt, a real research brief on a real company would need live citations behind every claim, which a static example can't provide honestly. Run it with a real competitor's name and check that every claim actually links back to a cited source before relying on it.
Related tools
Frequently asked questions
- Why does it need a tool with live web search?
- Pricing and recent news change constantly — a model without live search can only draw on its training data, which may be outdated or simply wrong about a competitor's current plans. Live citations let you verify each claim yourself.
- What if it can't find a source for something?
- The prompt asks it to cite a source for every factual claim specifically so gaps are visible — if no source is given for a claim, treat that detail as unconfirmed rather than accepting it at face value.
- Can I use this to research my own company for a competitive positioning exercise?
- Yes — the same structure (offering, pricing, recent news, positioning) works equally well turned inward, as long as you still verify the sourced claims.